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June 26th CORPORATE BRANDING w SOUND™ SAAB chose CRIMELAB to create their official signature melody using this original concept introduced by the Swedish production team to strengthen and enhance recognition to your brand with the help of audio. The SAAB Group picked CRIMELAB over other competators winning the bid to write and produce this very smart and modern marketing tool under the concept name: Corporate Branding w Sound™. The thirteen second long hightech sounding AudioLogotype™ was produced during the month of June and will be used in all future civil and military multimedia marketing situations throughout the world to enhance recognition to the graphic logotype. (Additional info. under products & services) |
Feb 17th GRIPEN for INDIA The SAAB Group orders all original music for the new JAS-39 GRIPEN video. The initial campaign which was first designed to showcase the Swedish state-of-the-art fighter jet to the country of India, was later widened to include other markets of the world. CRIMELAB was commissioned to write, design and record all the audio for the three minute long HD Video, dipicting the very impressive and powerful images of one of the worlds most advanced fighter planes in action. Final results reveal several styles of music escalating the flow of the storyline with real and special effects to the “Hollywood” ending. (See the video on under media) |
Jan 13th ORIGINAL MUSIC TO SAAB The song “In Flight” is written as the official theme music for the SAAB group´s PRESS PLAY feature which is the company´s internal and external news service. The program is distributed worldwide presenting pressreleases as well as other business and info updates about the global corporation. The newly composed music was developed together with the SAAB marketing team to be: news worthy, intriguing and international sounding. First introduced for the last quarterly rapport of 2008, “In Flight” was included in the BBC World Evening News broadcast with an live audience viewer count in the millions. |